Logo Guidelines & Accreditations

Clarity

For smaller placements like a left chest logo, we recommend sticking to your core logo design for maximum clarity. However, with larger branding areas such as a large back logo, there's space to effectively include your phone number and social icons.

Colour

Colour is often the first thing people notice, driving instant recognition and memorability. It is crucial to ensure your logo stands out clearly from your workwear. While print offers a wide range of gradient effects and detailed colour blends, embroidery is fab for showcasing vibrant, solid colours due to its thread-based application.

Size

Depending on the layout of your logo, determines the size of your logo. For a left chest logo we work with a maximum size of 10.5cm wide. For a large back logo we tend to set our logos up at approximately 24cm wide. This size is carefully chosen to be bold and easily readable from a distance, without being so large that it loses its shape or becomes disproportionate on the garment. For both embroidery & print small text needs to be a minimum of 6mm in height to achieve good readable quality.

Why is this so important?

Branded workwear is crucial because it transforms your team into walking advertisements, significantly boosting brand visibility and recognition. It projects an image of professionalism and credibility, while fostering team unity and making your staff easily identifiable to customers.